Clara Soteras is a Professor at the Autonomous University of Barcelona, where she teaches SEO and digital audience strategies for news media. She also lectures at several business schools and delivers training for journalists and editorial teams worldwide.
She is an SEO and Digital Strategy Consultant specializing in audience growth, AI applications in newsrooms, Google Discover, editorial product development, content strategy, and media authority. Clara works with publishers and news organizations across Europe, Latin America, the United States, and Spain, helping them adapt to the rapidly evolving digital media landscape. She is also a frequent speaker at international conferences on journalism, search, and media innovation.
Clara is the founder of The Audience Club, an international community that connects media professionals to exchange knowledge and best practices on audience development, digital innovation, and sustainable journalism through events, discussions, and collaborative learning.
She serves as a judge for the Global, European, and UK Search Awards, as well as initiatives led by WAN-IFRA, the Online News Association, and LION Publishers. She is also the author of SEO Playbook for News Publishers, a practical guide to improving news visibility through editorial and technical SEO strategies. Previously, she held leadership positions in innovation, SEO, and digital strategy at AMIC, El Nacional, and Barcelona's public broadcaster betevé .
Shaping the Future of Media: Audience-Centric Innovation,